Professor, Health Policy and Management
A635, Public Health
Primary Phone: 967-179-5728
My research interests include health policymaking,
strategic management and governance in healthcare organizations, and the roles
of healthcare organizations as corporate citizens.
I am a fellow of the American College of Healthcare Executives and hold
memberships in the Academy of Management and the American
Public Health Association. I am an elected member of the Beta Gamma Sigma Honor
Society in Business as well as of the Delta Omega Honor Society in Public
Health. My research on issues of health policy and management has generated substantial
grant support and has led to the publication of numerous peer-reviewed articles
as well as eleven books, some in multiple editions, and thirty-four
chapters in other books. Recent books are Health Policymaking in the
United States, 6E; Managing Health Services Organizations and Systems, 6E;
and Health Program Management: From Development through Evaluation, 2E. I
have served on corporate and advisory boards and on editorial boards in my
field. I have consulted with health care organizations and systems,
universities, associations and government agencies on health policy and
1965 Davidson College BS
1969 Georgia State University Master of Health Administration (MHA)
1972 Georgia State University PhD
HPM2135 Health Policy
HPM2055 Managing Health Programs and Projects
Longest, BB. Health Policymaking in the United States, 6th ed. Chicago: Health Administration Press, 2016.
Longest, BB. Health Program Management: From Development through Evaluation, 2nd ed. San Francisco: Jossey-Bass, 2015.
Longest, BB. The Context and Process of Health Policymaking. Pages 354-385 in McLaughlin, DB. The Guide to Healthcare Reform: Readings and Commentary. Chicago: Health Administration Press, 2015.
Longest, BB, and Darr, K. Managing Health Services Organizations and Systems, 6th ed. Baltimore: Health Professions Press, 2014.
Longest, BB. Medical Practice Management in a Nutshell, Journal of Medical Practice Management, Vol. 29, No. 4 (January/February 2014): 227-231.
Longest, BB. Is Federal Tax-Exemption Policy for Nonprofit Hospitals Moving to a Clearer Quid pro Quo Basis? Nonprofit Policy Forum, Vol. 3, No. 1, 2012.
Longest, BB. Management Challenges at the Intersection of Public Policy Environments and Strategic Decision Making in Public Hospitals. Journal of Health and Human Services Administration; Vol. 35, No. 2 (Fall 2012):207-230.
Longest, BB. Applying Logic Models to Cancer Centers and Programs. Journal of Management and Marketing in Healthcare, Vol. 3, No.2, 2011, pp. 85-91. (The official journal of the European Health Management Association).
Longest, BB, and GA Huber. Schools of Public Health and the Health of the Public: Enhancing the Capabilities of Faculty To Be Influential in Policy-Making, American Journal of Public Health. Vol. 100, No. 1, January 2010, pp. 49-53. (Published Ahead of Print on November 12, 2009, as 10.2105/AJPH.2009.164749.)